Step 78- Keywords for your business brand, heightened emotions and taking a break
This month we explore values & purpose, business branding and walking as a way to build healthy habits.
Hello Community and welcome to Step 78
For today's mind task we will continue body scan meditation. Don't forget to listen to your body if you feel heightened with emotion.
We begin thinking about keywords for your business brand and don't forget to take a break with a walk at lunch time.
Have a great day today!
YOU have the power to create
YOU have the passion to succeed
YOU have resources to find a solution
Body Task: Keep Moving
Put your shoes on and go for a walk during your lunch break
One of the key steps to having a healthy body is to move it whenever you can.
All that is required to complete today's body task is to get your trainers on at lunch time and go for a nice leisurely stroll around the block.
If you are totally quarantined in the house or at work, look for stairs or a place somewhere in the house or at work where you can walk on the spot if you have to!!
Just make sure wherever you are--that you are interrupting the habit of being stationary at lunch, and replacing the habit with getting up and moving about instead.
Although this task seems simple it has been designed to encourage consistency and habit building.
Every single person can take a minimum 4 minutes out of their day to exercise.
Please remember this is all about forming habits.
If you want to track your steps or know how many km's you've done we recommend that you invest in a Garmin watch but also looks great too, so you can go from walking and back to the office and still look the part 😉
To learn more about the Garmin Vivomove which Nina wears every day you can click on the button below which will take you to an affiliate link.
Mind Task: Values & Purpose
Meditate: Body Scan Meditation
Continue to listen to the Body Scan Meditation at your set time and in your set location and at the end of your practice journal about your experience.
Today’s question: What sensations did I feel today?
Remember any time you are feeling heightened with emotion, take the time to check into the body and see what part of the body this emotion is affecting.
If you want to extend your practice then there is a longer version of this meditation for sale in the shop.
Business Task: Business Branding
Begin thinking about what SEO keywords you want associated with your business.
SEO or Search Engine Optimisation is a fancy way for saying how to optimise your website and blog pages to show up online in places like google search or bing.
Although we have an entire chapter devoted to this with the card of Information Superhighway at card 21, today we are going to do a quick exercise where you take your 8 minutes of task time and use it to think about the following scenario.
Imagine I am your ideal customer.
I have a problem or desire to purchase something and I don’t know where to get it from.
I open the laptop.
Go to google.
And I type in the words……(what? What words or sentence do I type in?) which in turn generates results from google that displays your business.
What are the words I type into google that brings up your business in the search result?
If you have a coffee shop in Mount Eliza, maybe it’s some of these words:
- Coffee Shop Mount Eliza
- Best coffee Mount Eliza
- Closest coffee shop to me in mount eliza
- Uber eats coffee delivery Mount Eliza
- Cafe serving coffee Mount Eliza
Now because we are working with business brands lets have a look at some of the things we want to be known for here at The Prosperity Project.
Although I facilitate at The Prosperity Project for content marketing, it’s not going to be the only thing The Prosperity Project becomes known for.
The projects we want to showcase on this website are anything to do with mind, body and business.
Now, there are lots of different types of mind, body and business out there, and our job is to help google understand how we can help our customers.
Let's take a minute to look at some of these words:
- Content Marketing
- Content marketing strategy
- Content Marketing workshop
- Meditation Downloads
- Mindfulness course
- Empowerment course etc etc.
Ours is a little easier because we are working with three categories, but it is the same if you were working with only one.
Your task for today is think of 5-10 keywords you want associated with your business brand if someone was looking to buy the product or service that you sell.
What would be the words they type into Google?
Write them in your journal or in your mini marketing workbook, and of course if you get stuck, please feel free to yell out and ask in the community forum.
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Completed today's step?
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