The Prosperity Project
MAster Journey
a journey through the dark side of content marketing
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a journey into the darkness and out through the light
Being an online marketer or content creator is not always roses and sunshine.
as you battle good and bad...right and wrong...virtue and vice
it can take untold strength to create ethically & not to be consumed by the dark
there are often 2 sides to one story
Making money ‘aint all that it’s cracked up to be, if the way it ends up lining pockets comes at the expense of the most vulnerable in our community.
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Although to the untrained eye, scrolling through facebook or instagram seems harmless and innocent, what many people don’t realise is the amount of care and thought put into every post you see online.
The heading that makes you want to read that article?
Chances are it was deliberately chosen to elicit a response.
That image?
Or the “buy now button” in the many shades of green enticing you to click and purchase?
Those colours have subconscious effects on the human brain, sending signals to your mind on whether or not it’s safe to proceed.
The fonts?
The videos?
The branding?
The strategic positioning of of the content you engage with causing you to agree to something in the blink of an eye?
Much of it has been carefully crafted behind the scenes
to elicit response……
or tell some kind of story ….
all that glitters is not always gold
Advertising and Marketing have been around for a long time and although many of us complain about it, for the most part we’ve allowed advertising to become integrated into every day lives.
Whilst researching the 36 modules making up The Journey of 1,000 Steps, it was widely known I refused to teach it or have anybody in my inner or outer circle associated with it– other than a select few who were told of the dangers and made an informed choice to work on the project– simply because each day I became more aware of how dangerous it was at a level not often discussed.
As a mother who has lived with a non-verbal son for 6 years– very quickly it became apparent how words, images, colours and videos were being used to manipulate and persuade a society at large.
With an intensive study over the next few years into copywriting, content creation and the psychology behind it, not only did I see step-by-step how media empires and content creators were amassing worldwide fame and riches at large, I also began to see how an entire generation of of mental illness and disease were running rampant in our community at large.
We need to askourselves:
Is the content we are creating and sharing online contributing to this worldwide mental health pandemic?
And if so, as content creators, what can we do about it?
Imagine creating an entire marketing campaign without ever speaking a verbal word out loud.
Do you think it's possible?
Have a look around at what's going on in the world today.
Most times you have agreed to take action or be submissive,
it's because an article, image, video or audio file has been shared to you at the right time or right place to persuade you to think, feel or act a particular way.
the advertising or marketing you see online is usually created consciously or sub-consciously
- Either #1 The content creator has no conscious idea of what they are sharing
- #2 The content creator is fully conscious of what they are sharing
- #3 The content creator is a mix of conscious and sub-conscious sharing
Like a double edged sword
content creation and/or distribution
can either save lives
or
destroy them
As members of the marketing community, it’s time we stood up and started speaking about the impacts our craft is having on society.
Whether or not we like it, most times we create and share content online, it is done with deliberate intent to manipulate someone to take a particular action or feel a particular way.
In the Prosperity Project- Journey of 1,000 Steps, our job is to openly present and discuss BOTH sides of content creation and marketing.
The light side which enables small business thrive,
and the dark side which allows large scale corporations to amass unprecedented wealth and influence.
The way we open up this discussion is through the Journey of The Master and The Apprentice.
The Journey of 1,000 Steps Master Marketing Framework is a behind-the-scenes look at how Masters manipulate the content you engage with everyday and don't even realise it.
- We start by looking at the project as a "chaotic mess"
- Then just like a giant game of suduko, we slot random content into various places
- Then we look at the "data profile" of what we have learned
MODULE ONE
the voyage
how core values can be exploited to get people to do what you want
In module one of the voyage we explore content that relates to core values.
This will become critical later in your journey as it showcases points of strength and weakness for manipulation.
- Core values are used as a compass to guide strategic decision making.
- If the person who is driven by them is not conscious about how they influence their decision making process or how they contribute to bias, they can be exploited for either good or bad.
- Core values can also be used for "anchoring". This is when a company deliberately anchors them into their online presence to allow them to navigate deep water.
MODULE two
the unreliable narrator
inconsistent posting leads to clues in consumer behaviour
In module two The Unreliable Narrator, you are taught to look for inconsistancies which don’t add up.
In the “real world” these can be easy to spot because they often occur in a single place.
In the online world, content is often “dropped” all around the internet making it difficult to notice when things dont “add up”
- Unless a company has an air tight content creation process, there will be many "leaks" leading to inconsistancy.
- Many times when things don't add up -- it's at the stage of The Apprentice.
- When things don't add up at a Master level, we want to investigate and find out why.
MODULE three
the guest
amass vast amounts of data anonymously and discreetly
In module three of the guest, we introduce students to the “Impartial Spectator.”
- Being an impartial spectator allows viewing of what you are seeing with an open mind.
- Exactly like being a guest in someone's home, you get to see first hand what is going on.
- This module teaches you to look objectively at what you are seeing, but not to judge or interfere.
MODULE four
fabler
how does reality and fiction blur together in the online world?
In module four of fabler, we look to distinguish fact from fiction.
Just like The Wizard of Oz had someone behind the scenes pulling the strings, so too does online content.
The question we want to know though…is whether or not it is man or machine?
- In the module of Fabler, we are trying to distinguish between what you see and what you are shown and whether or not it is done by a human as opposed to when it is done by machine.
- We open up a raw and honest discussion about the potential for paranoia and delusion
- And we also talk about how content can be used as a "set up" without victims even being aware of what is occurring along with a brief discussion on computer and website hacking.
MODULE five
new beginnings
is it time now to do things a different way?
Should it be ethical to trap & store data, with an intent to manipulate for desired results?
In module 5 New Beginnings, you now have enough information to make an informed decision on whether or not you want to progress with the other 31 modules in The Master Marketing Journey of 1,000 Steps.
- You have learned how content marketing works when used "forwards" with a range of Apprentice Resources which can be used to help grow your business
- You have learned how content marketing used backwards amasses large data profiles and invades privacy on unsuspecting individuals
- And finally we close the module with open debate on whether you believe you should continue to have an online presence, and both the pros and cons for using both online and offline marketing in your business moving forward.
As well as marketing online "backwards" through the dark,
you'll also learn online marketing "forwards" to navigate a pathway into the light.
receive the first five modules in the apprentice marketing journey of 1,000 steps for free!
01
you have the journey...
we have the map
Not only does The Prosperity Project Master Journey of 1,000 Steps teach content marketing backwards– it also teaches you how to use it in a forward motion for your own business too!
Each module you are taught in the Master level “backwards” also comes with the content created for the Apprentice level “forwards” allowing you to see how to create this strategic content in your own business in an ethical way you are proud of..
5 marketing workbooks x $49 = $245 value
use imagery to convey non-verbal communication
When there’s no time for words, an image speaks 1,000 words.
This bonus teaches how to create an asset of strategic images that can be dropped online– anywhere–any time– you need to convey short-sharp-information, whilst at the same time analysing images and understanding how they are used in the greater world at large to communicate bucketloads of information at lightning speeds.
$497 value- this is an added bonus unlocked from module 21
02
03
audio for education or entertainment
Audio in the form or education or entertainment brings another platform into your customer’s journey to enrichen and deepen the experience.
In this module we look at how audio is used by content creators to share behind the scenes views of what’s going on, sneak peeks into future plans, creative stories that make sense only to a select few, or black swan content designed to throw the whole she-bang out of whack.
$97 value - this is an bonus unlocked from module 23
registration closes
November 1st
are you ready to learning ethical online marketing?
- You don't have to exploit others to get what you want (Valued at $97)
- How posting online leads to clues about consumer behaviour and what to do with this information ($97)
- How adopting the mindset of an Impartial Spectator allows you to amass vast amounts of data anonomysly and discreetly and how you can handle the situation ethically (Valued at $97)
- How reality and fiction blur together in the online world and what to look for when making decisions or sharing information (Valued at $97)
- Whether or not it is ethical to post content online that is designed to elicit or trap data and manipulate for desired results (Valued at $97)
- 5 x Apprentice Marketing PDF's teaching you how to ethically create the foundation of your very own business asset of content. (Valued at $245)
- Strategic Images Course teaching how to harness the power of visualisation to convey massive information in a minimum time (Valued at $497)
- Audio For Education & Entertainment Module teaching how to compound messaging through the power of audio (Valued at $97)
$1324 worth of value!
You’re protected with our 100% risk-free money back guarantee
The Prosperity Project Journey of 1,000 Steps, has been created for women to access online digital resources.
We value education over profit, which means everything we sell comes with a 30 day money back guarantee if you do not believe that we have delivered an education in line of what was promised.
Simply send an email within 30 days of purchase explaining why you believe the course failed to deliver what you expected and we will refund 100% of your purchase price.
"I must Master and undserstand myself, before I can Master the world"
Working with Nina from The Prosperity Project has changed the way I see and understand marketing.
I never realised that of all the small details like colour, font and images when put together can have a big impact on your customer and can elicit a certain feeling or response.
As a small business own of a company that works in the realm of mental health, I want to make sure that everything I do is ethical and is going to support and guide my customer to resolve their problems, not create more.
That’s why I choose to be part of The Prosperity Project, both as a Master and Apprentice.
I now understand why the project has so many facets, as each part has an important role to play and when they all come together, they help you make ethical, responsible choices for yourself and your customers.
This project has opened my eyes not only to the world of marketing but also how it can be used in both a positive and negative way.
It has shown me that I must Master and understand myself before I can Master the world.
Amanda spencer,
present mindfulness academy
"I was gobsmacked at the depth of information which goes into creating content"
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Jo harris, education specialist
registration closes
November 1st
are we a good fit?
Should you join The Marketing MASTER Journey of 1,000 Steps?
Is this the right fit for you?
We’re looking for a particular type of person, and you may not be a match.
Let’s find out.
you are a great fit for the prosperity project master journey if:
- You are interested in learning how to create ethical online marketing
- You are committed to using what you have learned for "good"
- You are prepared to bring ethics into everyday marketing and lead with compassion and understanding
- You value people over profit
- You are happy to discuss the pro's and cons of ethical marketing and then make an informed decision on how best to proceed.
There has never been a better time to open up discussions about online marketing.
the time is now!
If you’re ready to stop playing small and start achieving everything you’ve ever wanted, I’m holding out my hand waiting for you to grab on.
The Master Journey isn’t for the faint of heart.
It can be downright frightening to acknowledge what is happening each time you get online, post, read or engage with something– especially once you begin to see how this then translates into your everyday life.
You begin to wonder…..
if I am getting manipulated here….
am I getting manipulated there?
As more and more knowledge drops, you start to see the world different.
People different.
And situations different.
And although being told the truth hurts so much more than being lied to, holding the truth in your heart allows you freedom to move on and build the life you have always wanted.
If you are sick of living blindly, and always feeling like you attract the wrong people, or the wrong situations, then understanding the difference between conscious and sub-conscious manipulation can help you in your online marketing, and everyday life too.
The Master Journey of 1,000 Steps is an acknowledgement of how both dark and light make up part of our everyday life--whether we like it or not.
FAQs
The Master Journey of 1,000 Steps is for people who are ready to awaken to the light and dark which make up one complete subject of online marketing.
Usually when Mastery is taught or learned, it comes with a heavy cost of “waking up” and seeing things differently.
This growth can be painful at times.
Not everyone is ready for this stage in the journey, however if you are ready, then we are here to help you navigate the difficult journey ahead.
The Prosperity Project Master Journey of 1,000 Steps is an unusual unravelling of mind, body, business and creativity.
Some– but not all– professions it may suit are those interested in:
Marketing
Graphic Design
Content Creation
Copywriting
Creative Writing
Psychology
Intelligence Officers
Cyber Security
Criminology
Forensics
Data Profiling
Behavioural Economics
The Prosperity Project Master Journey is the flagship paid course of The Journey of 1,000 Steps and has been designed for total beginners.
You do not need any prior knowledge or fancy equipment.
The Prosperity Project Journey of 1,000 Steps comprises of:
Foundation 1
Foundation 2
And
Foundation 3
Each foundation has 2 parts or 6 modules and upon completion of each module you will be awarded a digital badge to display on your website, along with a pdf certificate of completion to let others know you have achieved Master Status in the Program.
If all three foundations are completed (36 cards in total) an extra digital badge and certificate is also awarded.
The Prosperity Project believes in the power of one, which means we will run any advertised class with a minimum of one person.
We cap our maximum intake at 50 people per intake session.
Yes!
We offer a full 100% money back guarantee within 30 days from the time of purchase.
This is an unusual course and has been designed to teach the sinister side of online marketing which is often not discussed.
There are thousands of courses teaching you how to make money and exploit the system, but ours is the only one we know of that opens up converations about the morals and ethics of marketing, and encourages students to be proud to support ethical content marketing and content creation as they move forward in their chosen careers.
registration closes
November 1st
are you ready to learn ethical content creation with compassion and understanding?
- You don't have to exploit others so you can get what you want (Valued at $97)
- Using behavioural clues from your audience, you can tailor content "gently" (Value $97)
- Using non-judgement and loving kindness learn to view online bullying, trolls and bad feedback in a different light. (Value $97)
- Understanding algorithms enables YOU to program what you are seeing in news feeds, rather than allowing facebook, insta, or netflix to bring more darkness into view (Value $97)
- Becomiing mindful of whether or not what you are posting online is really necessary to elicit or trap data and manipulate for desired results (Valued at $97)
- 5 x Apprentice Marketing PDF's teaching you how to ethically create the foundation of your very own business asset of content. (Valued at $245)
- Strategic Images Course teaching how to harness the power of visualisation to convey massive information in a minimum time (Valued at $497)
- Audio For Education & Entertainment Module (Valued at $97)
choose your preferred payment option now
and
proudly work towards becoming an accredited
ethical content marketer
today
© 2020 THE PROSPERITY PROJECT JOURNEY OF 1,000 STEPS IS A COURSE FOR ETHICAL ONLINE CONTENT CREATION