Today I choose to let love lead the way.
As I write this, Melbourne is in stage 3 lockdown due to covid-19 and it is July 2020
Or is the truth more like everyone knew Australia was on the verge of collapse– house prices and living costs were outrageously high and yet there was not a hint of a stock market crash in sight–Nina Montgomery
and although no-one would have ever guessed a global pandemic was going to hit and close businesses, schools and the community at large, we did know things were not as good as they seemed….and yet none of us were really prepared to cope with the fallout when it occurred.
Today, as I pivot away from The Garden and The Prosperity Project amidst this global pandemic and share my journey with the community, I want to take a moment and ask students to really have a look at what is playing out worldwide as we speak.
Do you believe this current state of affairs is stability and prosperity or do you think it is an example of just how fragile and dependent on others we really are?
If your business was forced to close down for 6 months, or if your entire business model needed to be moved from offline to online, how do you think you would cope?
Would your business survive and thrive?
Or would your business wither and die?
These questions bring up complex conversations, which circle around brand loyalty for big and small business alike, so it’s an important topic to discuss.
If you want a consumer to stay loyal to your business and support you in both good times and bad, how do you think yourself as a business owner can embed this into your online content?
In my situation,
Using core values as a compass allows customers to support your business easily.
If your customer knows who you are and what you stand for, then it helps them choose whose business they want to support when money is tight and competition is rife.
For the record, here are the values I am using as my compass for the new startup.
I also have freedom and charity as part of my top 5 too.
Once your top 5 core values are chosen, something else which is good (which I am also doing in my own life too!) is to make sure the goals you want for your mind, body and soul are going to match up too!
For me, I created a “must” list to make sure I was staying on course.
An example of this is I didn’t want to throw myself into a business where I was going to be stuck slaving behind a computer.
As much as I love being a writer, than downside of this, is even though it makes my soul sing, it’s not healthy for my mental or physical health, and at 42 years old, this time around with a new startup I feel much more aligned with what I want to do and why.
Anyway, here soisme of the “must list” for the new startup at wearemorningtonpeninsula.com:
NEW STARTUP MUST BE:
Something to do with helping small business
Something to do with supporting the country (Australia) and preferably the community (The Mornington Peninsula) and if possible, both country and community.
Something that can be bootstrapped with minimal money as I am still paying rent on The Garden plus my rent for on our home and all other regular expenses too
Something which can be done around my limitations (I’m a single mum and my youngest son is intellectually disabled)
Must be something which does not conflict with The Garden or The Prosperity Project, but enhances it or compliments instead.
In addition to that, I need to make sure I am practising what I preach, and that the new business venture would include the 6 things to sell online in order for me to diversify income.
Those 6 things we teach to sell online at The Prosperity Project are:
- Selling a physical product
- Selling a digital product
- Selling a service of my own
- Selling a service or product of someone else’s
- Selling advertising
- Selling entertainment.
Just because I am choosing a heart centred startup, doesn’t mean I can’t think like a businesswoman and make sure this new venture has a chance of being profitable too, whilst still giving consideration to the unpredictability of the future.
So that’s where I am at in my journey so far.
I’ve chosen my values:
To let love lead the way (following my soul calling to be a writer) by supporting the community of business owners on The Mornington Peninsula with a hyperlocal blog modelled on faith, hope, charity and freedom.
I have a domain name and website
wearemorningtonpeninsula.com and am building the site on wordpress.org
And I have cross checked a list of my “must haves” and “wants” to make sure I am in truthful alignment of what I really want.
Tomorrow I will share with you a little about the struggles I am currently going through with the tech side of things which have been causing some issues.
What about you?
Would you like to share the core values you have chosen to leading the way in your business?
If so, please feel free to share in the comments below.